We help mobility disability aids and independent living businesses
Increase your leads, engagement and sales faster for your best returns on investment (ROI)!
YOUR MOBILITY DISABILITY AIDS BUSINESS
MORE SALES. HIGHER REVENUE
PROFITABLE.
IMPACTFUL.
RELEVANT.
Establish YOUR Mobility Disability Aids/ Independent Living Business as THE Trusted Source of Information and Solutions to Your Customers.
What we do
People. Process. Profit.
Our People. Our Process. Your Profit!
Digital Marketing is all about ensuring that your customers find you, and not your competitors when they are searching online.
How you distinguish yourself is crucial when they do find your company – Your products, your prices, services, content, brand loyalty …
There are many questions you should answer when deciding on the best strategy for your business. Let’s talk today!
As Digital Marketing Experts, we offer you practical and actionable advice and services on the digital marketing channels and strategies that will work best for you and your Mobility Disability Aids/ Independent Living Business.
So you can grow fast, measurably and sustainably.
Increase your website traffic. Get new customers.
The first step in getting potential customers to your website and getting your business noticed online is having a great website. Your website is at the core of your digital marketing.
We work closely with you to design a website that enhances your brand, and drives your business forward. And to help customers understand you, we will boost your brand identity.
This is integrated into your website design, logo, website UX and design.
Our goal always is to provide high-quality, high-performance websites that give your company a competitive edge.
Contact us and let’s talk more about your project.
SEO campaigns aim to increase organic search traffic and reach. It involves the creation of high-quality content and other strategies, that improve your site’s visibility within search results.
It is a cost-effective, scalable investment that can be made in any online marketing budget. And it’s even more important than ever.
However, SEO is a complex subject and can be confusing. Done right, it puts you in sync with your audience, and above your competition.
We work with you to ensure that the content you create and post online is engaging with the right people, when working on your search engine optimisation projects.
Our search engine optimisation is informed by thorough research, testing, and analytics-driven refinements. We analyse competitors, audiences and market insights to determine the right approach for your business.
And we guide you through the various aspects of content SEO.
Or if you prefer, we will take on your entire content creation process, so you can focus on running your business.
e-Commerce is all about connecting the right people with your brand online. It’s about getting new customers and generating more repeat purchases from the customer base you already have.
Your e-commerce website can help your business expand its reach and make it more accessible. It can also be a great way to open new markets and transform your local business into a national one.
We use online channels to generate awareness of your business, products and services. We do this to attract and engage your customers, encourage them to make purchases, and build your brand loyalty.
Search and Social media paid ads are one of the most flexible and efficient forms of advertising.
While it’s a great way to increase traffic to your site and boost business, it can also be very expensive very quickly if not managed properly.
These ads can boost traffic and sales. We use social platforms where your audience is such as Facebook, Twitter and YouTube.
If you’re planning paid search or social media advertising campaigns or wondering if your current campaigns can perform better, let us use our expertise to ensure you’re doing this right. For maximum returns on your investment (ROI)
Email marketing is a fast, inexpensive, and highly profitable way to build brand and relationships.
It allows your customers to engage with your products and you, allowing you to know exactly what they want from the data that you collect about their behaviour. It keeps the conversation going between your audience and you, like no other strategy.
Email marketing is an effective marketing channel that allows your business to share news, products, and other information with your customers. And to tailor your messages to prospects and customers at various stages of the sales funnel.
It helps remind customers of your presence, products, services and support, to build brand awareness and a loyal customer base. It also helps your business generate leads for an initial purchase, and retain and nurture your customers to build long-term, profitable relationships.
We employ a range of proven and efficient methods to create email campaigns that aren’t just lost in someone’s spam folder.
Also, your email marketing success is measurable. We track several metrics such as open rate and click-through rates, as well as unsubscribe rates to do this.
Plus, each campaign is carefully reviewed and tweaked as necessary to ensure your maximum ROI.
Email marketing works best when combined with other digital marketing services like SEO, PPC, Content Marketing, and many more. Discover how our expertise in these areas can transform the digital strategy of your entire company.
Social media is a great way to humanise your brand, share your core values, and update your customers with information. It is often the first place people turn to for information, content creation, news sources, and much more.
As your social media marketing specialists, to understand the tone and best way to engage the people interested in your products and services, we will dig into your brand’s social media platforms and DNA.
No matter if you’re looking to start your first social media channel or to grow your business’ profile, we can help you create and follow a targeted and engaging plan to improve click-through rate (CTR), reach and impressions. This will be done through innovative campaign executions, relevant amplifications and other strategies.
Contact us today and let’s talk more about your project!
FAQs
We've attempted to answer all your questions, whether you are an existing client or a potential one. If you have any questions, or would like us to explain in more detail to meet your particular needs, then please don't hesitate to contact us.
I already have my own blog/ social media pages. Do I really need a site for my business?
My business has many customers already and is well-known in the local area. Do I really need a website for my business?
ANSWER
Your blog or social network page may be found by people searching for solutions or information regarding mobility and disabilities. However, Google will not necessarily display your blog/social media page to customers searching for independent living services that they might need. It is more likely to show a competitor’s site.
To reach your future and present customers, you need a search-optimised website.
Why is it important that I market my mobility disability business online (digital marketing)?
ANSWER
Digital marketing has given new life to the healthcare industry – mobility disability independent living included. It increases visibility for your independent living services online.
People – your customers – are now more active on apps and websites. Many people rely heavily on internet searches for healthcare information. It is important to keep up with the latest digital marketing platforms so your company can stay ahead of the online revolution.
You can reach more people in your local area and around the world through digital marketing. This will build trust and increase the growth of your company.
Digital marketing makes your company’s communication with your customers and potential ones more scalable, efficient, flexible, practical, and faster.
It’s important to promote your services to increase awareness, customer flow, loyalty, and retention. These ultimately increase your return on investment (ROI) and revenue.
Effective digital marketing helps you achieve the following:
- More effectively boost audience reach and increase brand awareness
- More precise customer targeting
- Encourage communication
- Increase customer retention
- Better customer experience
- Ease of displaying your products and services
- Reduced Cost Per Acquisition (CPA), stretching your marketing budget
- Improve conversion rates
Do you design websites?
ANSWER
We do. Excellently. We understand that many of your customers are vulnerable people with web-accessibility problems. We also understand that many fall within the elderly group, and are mostly not computer-savvy.
Therefore we create fully accessible, simple-to-navigate, beautiful and responsive websites of your chosen design. These will showcase your products and services in easy-to-understand language with fully-optimised images.
We create websites to optimally drive repeat sales. These showcase your business and expertise in all its wondrous glory – so your customers feel comfortable and well-served from the very first time they land on your site.
How experienced are you with website design and marketing for disability independent living companies?
ANSWER
We have been in digital marketing since 2008 and have developed many websites. We are confident that our designs will meet your needs.
Can you write quality content related to mobility disability and independent living?
ANSWER
Absolutely Yes! We have highly qualified content writers who can create high-quality content about mobility disability or independent living. They are available for writing articles, newsletters, website copy, and blogs.
Prices vary depending on what content is required.
What types of content can you create for my business?
ANSWER
To keep your website visitors and customers engaged and keep you top of mind, we use a mix of content types comprising:
- Articles
- Blogs
- Infographics
- Guides
- Videos
- Press Releases
- eBooks
- Customer Reviews and Testimonials
- Product Reviews
Do I really need SEO for my website?
ANSWER
Having a website and an online presence is not enough. Many people wonder why they don’t perform online or aren’t being found.
Search Engine Optimisation (SEO), is the act of improving a website’s visibility in the search engines (Google, Yahoo, Bing, DuckDuckGo, Ask.com etc) “natural” and unpaid (“organic”) search results.
This is very useful since your perfect customers use these search engines to find your business. Users tend to visit a website more often if it is higher up on the search engine results page (SERP).
Also, SEO can target various types of searches, such as image search, local search or video search. These different types of searches are the other ways your customers find you. The more opportunities your business has to be found by your potential customers online, the more chances you have of increasing your sales and boosting your revenue.
What is SEM?
ANSWER
SEM (Search Engine Marketing) promotes your website by increasing its’ visibility through the search engines. It includes many activities, such as SEO, Local SEO, visitor analysis, PPC (Pay per Click) and Social Media Marketing.
What can SEM do for my business?
ANSWER
Your website and online presence is an essential tool to ensure your business works 24/7 for you and your customers. You will discover that SEM benefits you in multiple ways including your company growth with increased revenues, increase in your sales volume and profitability and greater ease of monitoring and controlling visitor/ customer action on your web pages.
Why should you use SEM?
ANSWER
To help you expand your business online. SEM can be used to reach new customers and more easily communicate with and retain old and current customers.
What’s the difference between SEO and SEM?
ANSWER
Search Engine Optimisation (SEO) is all about improving your website’s ranking on the search engines using relevant keywords. You can drive organic (non-paid for) traffic (people) to you website with good SEO practices. You can generate more revenue if you have more traffic coming to your online store (your website).
Search Engine Marketing (SEM), on the other hand, focuses on increasing your brand’s online presence. The key difference between SEO and SEM lies in how long it takes to have an effect.
SEM can deliver results quickly and efficiently, while SEO does take a longer time to improve your online presence. Both SEO and SEM, when combined, can work fantastically well to boost your digital presence to drive sales and revenue.
What is Social Media Marketing and how can it help my business?
ANSWER
We also offer you Social Media Marketing (SMM) services. SMM is the use of digital media to reach your target audience (customers) on your social media channels.
The leading social media channels currently are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Youtube, Snapchat.
It includes connecting with your audience, building your brand, increasing sales, driving significant traffic to your website, platforms and establishing connections.
All these involve publishing great content, listening to and engaging with your followers, running advertisements and analysing your results.
Can you also manage my company’s social media?
ANSWER
We can. We do this 2 ways – through Social Media Management and Social Media Advertising.
Social media management involves the creation, promotion, publication, and management of content across social media platforms. It is an essential part of social media marketing. The procedure involves creating social media accounts and publishing all relevant content to the page. This is where the goal is to reach as many people as possible, build trust and share engaging content.
People who interact with your content regularly online will be more interested in doing business with you, online and in-store. Engaging with your content online will result in positive reactions people get when they see them. It also keeps your company top-of-mind, so you’re the natural choice for when they’re ready to buy or have disability questions and needs.
Meanwhile, social media advertising allows you to place paid ads on social media platforms. This strategy involves advertising on social media to get leads to your site and encourage them to visit it, to take your desired action – whether to sign up for your emails, or buy, leave review or whatever your goal is.
The greatest benefit of a paid advertising campaign on social media is the ability to reach a larger audience than your current followers.
The information social media platforms have about their users allow you to target any audience you wish within reason. Social media advertising allows you to not only reach new audiences but also finds qualified audiences that are most likely to be interested in your products and services.
What is PPC (pay-per-click) advertising in digital marketing?
ANSWER
Pay-per-click, also known as PPC, is a digital marketing strategy that requires advertisers to pay a fee for each click on their ads. You only pay for advertising when your ad gets clicked.
This allows you, as the advertiser, to target your ideal customers, and increase organic traffic. Advertisers are able to choose their target keywords and create attractive ads with them so that the ad is found on search engines.
How can I tell if my PPC campaign is working? What is the KPI ?
ANSWER
CPC is Cost-Per-Click. It is a KPI model that is entirely based on clicks made on your ad. Advertisers pay a fee that ranges from a few pennies to a couple pounds for each click. No matter how many impressions people get (how many times they see your ad), there is no payment if they don’t click.
You can measure the success of your ad campaign by how may clicks are paid for and how many people perform your target action – i.e buy.
What is the ROI of pay-per-click?
ANSWER
PPC ROI can be described as simply dividing your total revenue from your PPC campaign by your ad spending. Your campaign is profitable if your ROI is positive.
What’s the difference between PPC & CPC?
ANSWER
PPC is a form of paid advertising where advertisers pay a set amount each time their ad clicks on. CPC, however, serves as a financial measure to determine the total cost of each click on an advertisement for your campaign.
My competitor’s ads are everywhere online. How can that be?
ANSWER
This is possible because of Remarketing. Remarketing ads are a great way of targeting customers who have previously visited your website. By setting a cookie to be used by people who visit your website, this can be achieved.
we often recommend Remarketing or Retargeting Ads to our clients, as it means you get more exposure for your marketing efforts.
When I search for my company, why do I also see the listing of my competitor?
ANSWER
Your competitor also knows about you and your potential customers and will try to lure them away. If they are digitally savvy, they will try to be in the same platforms you’re at. Remember you’re all competing for the same market.
When you choose to work with us, we work with you to differentiate your company, so that yours will be the natural choice when the need arises.
How do my PPC ads work?
ANSWER
This question is frequently asked by our clients. They want to know their ads process. We can advertise your PPC ads in two ways: Display ads and Search ads
Display ads
Display Ads can be found on many websites, blogs and websites that are a part of Google AdSense.
Search Ads
These PPC ads are shown to all users searching in Search Engine for your product/services.
What is Quality Score?
ANSWER
Google rates Ads based upon your Landing Page, Keywords and PPC Ads. The Ad rank should range from 1-10. Your Cost per click is determined by your Quality Score. We can help lower your cost-per-click by increasing your quality score. For more details kindly contact us.
How much does Google AdWords cost?
ANSWER
PPC Ads have their own bidding strategies. It’s based solely on the bids of your competitors for keywords, so that the winners’ ads appear in Search results when people search for those terms.
Are you able to guarantee results?
ANSWER
Absolutely! We guarantee you the best results for your advertisement campaign. When creating, optimising, and managing your Google Adwords, Bing Ads or Facebook Ads, our goal is to get you the best results.
How long does it take to get results?
ANSWER
Although PPC can increase brand awareness and visibility right away, it can take months to optimize a campaign that is truly effective before its true potential becomes evident.
What does it mean to “optimise” your campaign? What does this mean?
ANSWER
We can optimise your landing page and your ads to maximise traffic. You can also track your ad performance daily, and adjust your management accordingly.
We will analyse the keywords that are most relevant to your business, and research to find the keywords that drive significant traffic to your website.
It takes around a month for ads to be optimised properly because we don’t know which keywords or where they are most effective. We also look at competitors with the same ad group that use the same keywords in their marketing.
We optimise your ads so that they appear at the top of search results. This is a huge advantage over your competitors.
This means you will get the best picture ads, text ads and video ads that meet your business requirements. This is an essential part of any business, whether you are looking to increase your website’s traffic or expand your business to gain relevant customers.
Is email marketing really necessary?
ANSWER
Email marketing can provide a key source of growth in your business.
Email marketing is essential if you want to make money. It is 83% more popular with buyers. The average return on investment for email marketing is 122% – 4x greater than other digital marketing channels. It is also the most personal and direct channel of communication that your company can use to communicate with customers.
How many emails will we send per month?
ANSWER
To keep your customers informed, you should send at least one email blast per week.
Most eCommerce businesses send a minimum of 1-2 weekly newsletters each month. Larger brands may send more than 30 emails per month. These emails keep your subscribers informed about your company news, events and promotions.
We will partner with you to create a strategy based on your growth goals and needs.
What does the term “campaign” refer to?
ANSWER
An email campaign is a single email that you send to customers. It’s not a series of emails. This is often confused by an email flow.
Also known as a drip campaign, an email flow is a sequence of automated emails that are sent based on the behaviour of a person. You can send as few as two emails or as many as you like. It all depends on how you picture your customer journey.
What is an email list?
ANSWER
Each person who signs up for your emails will automatically be added to a list. These people are known as prospects or leads. These lists are kept in the email service provider (or yours) and contain information about each user or their behaviour upon signing up.
Which types of emails or campaigns can I request you to create?
ANSWER
We can create any type of email campaign you want – newsletters, promotions, welcome emails… There are no limits to what you can do!
Are the emails that you created for my company our property?
ANSWER
Correct! You 100% own all email campaigns we create for you.
Do we need to send you content for our emails?
ANSWER
You can do that, yes! The more information and instruction you provide in your email requests, the better our team can craft emails specifically for your business.
All copywriting and design work is provided by us. You can request revisions at any time to make your brand voice more consistent.
We prefer images provided by you, especially for service or product-related shots. We are happy to provide visuals, such as memes and unrelated content, if you wish.
How do you track campaigns to see if they are successful? What are your reports on email marketing?
ANSWER
All our reporting is built around your needs, with a focus on email marketing metrics that are in line with your goals and objectives.
We report on a regular basis, with weekly and monthly reports. However, quarterly reviews provide additional detail.
How can we increase our email subscriber base?
ANSWER
We focus our efforts on reaching your targeted audience who are interested in your company’s products and services.
Successful email marketing efforts depend on a successful list. If the list isn’t right, the success of the campaign will be compromised. Your email marketing list will be focused on your past, present, and potential customers.
How soon can I expect tangible results?
ANSWER
Although most local mobility disability/ independent living marketing programs see results in as little as 4-6 months, it depends on many factors such as your chosen marketing plan, your market area, and competition in your target location.
We will always give you the best estimate based on these variables.
What type of internet marketing reports will I get?
ANSWER
You’ll receive monthly reports on sales, revenue as well as keyword rankings and other relevant website metrics.
We pride ourselves on detail and make sure that you fully understand all of your reports. A member of our team will gladly walk you through the report if you have questions.